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Content Marketing Specialist 内容营销专员

By cityfairy •  2016-05-18 15:15:49 •  1071次点击
Content Marketing Specialist 内容营销专员

Lulutrip,Inc. - San Jose, CA
Founded in the heart of the Silicon Valley USA in 2007, Lulutrip is the market leading Online Travel Agency (OTA) serving Chinese clients worldwide.
A fun, energetic travel e-commerce company, we are currently seeking for an enthusiastic and engaging individual to join our PR & Branding Team to promote our current travel products.
Please send your resume to jobs@lulutrip.com

崗位職責:

-每日產出一篇以上的推广文章/文案(刊登于微信公众号/微博网站等平台),包含蒐集資料、撰寫、編輯、排版及推送;
-日常運營、維護路路行的官方社交網站帳號,如:微信、微博&Facebook等;
微信&Facebook 和渠道的数据/流量分析,並以数据分析結果來建議運營方向與方式;
-发掘最新的热点并结合旅游目的地编写文章,吸引受眾对目的地的兴趣和向往;
-撰写高质量的品牌推广文案,配合网站整体活动的策划与运作,在社交网站渠道提升路路行的品牌形象;
-協助品牌團隊其他推廣工作,不限於文案。

任職要求:

-本科以上學歷,新聞專業畢業优先考虑;
-具备1-2年的文案/文字相關工作經驗為佳;
-极具创意、扎實文字功底和图文编辑能力,能每天在限定时间内產出高質量的文章、文案;
-熟悉微信、Facebook等社交媒體,對社交媒體最新趨勢有新聞敏感性和熱點捕捉能力;
-有能力將國外媒體新聞翻譯,並透過熱點嵌入來推廣路路行品牌及產品;
-有個人微信公眾號優先考慮;
-關注至少10個以上微信公眾號;
-兴趣爱好广泛,对文艺、历史、时尚等流行时事/元素都有涉略;
-有收看/关注外國新聞管道的习惯,如:Daily Mail, Buzzfeed, Reddit等;
-申請時請提交2篇以上的writing samples,未提供者不予以考慮。

Key Responsibilities:

-Generate creative ideas in producing articles for website as well as Chinese social media channels (such as WeChat, Weibo, Facebook etc);
-Build a company strong brand image using creative content copy writing;
-Assist Marketing team to produce accurate and appropriate contents about US and -Europe travel destination, points of interest, including their history, fun facts, etc.;
follow up on facebook, wechat, and on-line community and write high quality and original articles on a daily basis;
-work with our EU and China team to manage and maintain social media to ensure the quality of the content;
-brainstorm with the team for new and innovative growth strategies;
-able to manage project and campaign deliverables from beginning to end while meeting deadlines;

The Ideal Candidate:
-candidates with a background in Journalism preferred;
native in Chinese and fluent in English;
-has previous experiences(1-2years) in creative writing, content development,
-editing, marketing content or advertising;
-has excellent writing skills and fast writing speed;
-is able to meet daily and weekly production deadlines;
-is able to be an active participant in a team, in addition to work with high degree of independence;
-is able to deliver high-quality work on deadlines with a minimum of supervision;
-expert in social media, such as Facebook, Wechat and Weibo;
-is an active blogger or social media fan will be a plus.
-has personal blog or previous professional editing workpiece is a plus
-passion for storytelling with sense of composition and conceptual thinking
-flexible and able to work with a diverse team

If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the US and are able to provide relevant supporting documentation.
Happy Work. Happy Life.
http://www.lulutrip.com

Job Type: Full-time

Required experience:

Journalism/Copy-writing/Marketing: 1 year
Required education:

Bachelor's
Required language:

Chinese Mandarin

Marketing  Chinese  Copywriting 

 

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